A nonprofit brand is most powerful when the organization’s internal identity and external image are aligned with each other and with its values and mission.
When a nonprofit leader hears “efficiency” they often think fundraising. How many dollars did each donation cost?
But there are other efficiencies. You know your organization is judged on how mission-critical its spending seems.
Marketing, overhead, and staff salaries are all a drag against the sometimes fickle rating agencies.
We contend that brand development helps our partner organizations to make better decisions.
A clear view of how your vision, mission and voice define your unique place in your sector:
- clarifies decision making for leadership
- identifies potential allies
- empowers voices within
- enables amplification of fans on the outside
Gaining a clear brand identity in the social sector is not a marketing project,
but the development of a key asset that supports mission delivery.