A nonprofit brand is most powerful when the organization’s internal identity and external image are aligned with each other and with its values and mission.


When a nonprofit leader hears “efficiency” they often think fundraising.  How many dollars did each donation cost?

But there are other efficiencies.  You know your organization is judged on how mission-critical its spending seems.

Marketing, overhead, and staff salaries are all a drag against the sometimes fickle rating agencies.

We contend that brand development helps our partner organizations to make better decisions.

A clear view of how your vision, mission and voice define your unique place in your sector:

  • clarifies decision making for leadership
  • identifies potential allies
  • empowers voices within
  • enables amplification of fans on the outside

Gaining a clear brand identity in the social sector is not a marketing project,
but the development of a key asset that supports mission delivery.